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About

We think getting dressed should feel effortless.

Stirolo is an AI personal stylist built for real wardrobes and real schedules - so the question 'what do I wear?' stops being a question at all.

Our Mission

To make personal style accessible to everyone - without asking anyone to buy something new to feel put-together.

Our Story

A closet full of clothes. Still nothing to wear.

The average person spends 27 minutes each morning deciding what to wear. That is 164 hours a year spent on a decision that should take two minutes.

Stirolo started with a frustration our founders could not shake: closets full of clothes, and still nothing to wear. The problem was never a lack of options - it was the absence of a system that actually understood the person wearing them.

Every tool we tried solved one slice of the problem. Some catalogued your clothes but had no opinion about them. Some generated outfits but had never seen your body. Some gave advice that was clearly written for someone else, in another climate, with another job, on another day.

So we built the thing we wanted: a stylist that starts from your wardrobe rather than a catalogue, understands how clothes actually sit on your proportions, and knows the difference between a Tuesday client meeting and a Saturday dinner.

That means five separate layers of understanding, working together on every single recommendation. It also means being honest about what the product is today: we are in early access, building carefully, and shipping only what we can stand behind.

How Stirolo Thinks

Five layers of understanding, working as one.

Most styling tools use one signal. Stirolo weighs five before it recommends anything.

01

Your Body

Fit, proportions, body shape

02

Your Wardrobe

Every item, mapped

03

Your Taste

Style, color, silhouette

04

Your Occasions

Work, dinner, travel

05

Your Environment

Climate, time, location

What we believe

Four principles guide everything we build.

Principle 01

Personal over generic

Every recommendation starts from you and your closet - never a one-size-fits-all template.

Principle 02

Privacy first

Your photos and wardrobe are encrypted and never sold. Your closet stays yours.

Principle 03

Confidence, not consumption

We help you wear what you own better - not buy more of what you don't need.

Principle 04

Built to learn

The more you use Stirolo, the sharper it gets. A stylist that grows with you.

How we build

Careful beats fast.

Three commitments that shape how the product gets made.

We ship what we can defend

AI styling has a reputation problem, and it is earned. Recommendations that ignore the weather or pair things nobody would wear are the category norm. We would rather launch a narrow product that works than a broad one that guesses.

Feedback is a feature

Every recommendation can be corrected, and corrections change what you see next. A stylist that cannot be told "no" is not a stylist. Your edits are the fastest path to accuracy.

Sustainability is a side effect

We do not moralise about consumption. But when a tool surfaces what you already own and flags duplicates before you buy, wearing more and buying less tends to follow on its own.

Your Data

Body photos deserve serious handling.

Stirolo asks for full-body photos so it can understand your proportions. That is sensitive data, and we treat it that way. Here is exactly what happens to it.

Read our security policy

Encrypted, always

Photos and wardrobe data are end-to-end encrypted and stored regionally.

Never sold, never shared

We do not sell your data to advertisers, brands, or retailers. There is no version of this product where that changes.

Deleted on request, instantly

One tap removes your photos, wardrobe, and history from your account. No email chains, no retention flow.

Yours to export

Your wardrobe catalogue belongs to you. You can take it with you if you leave.

240K+
Active stylists daily
47
Countries
8.4M
Outfits generated
Series A
Backed & growing

Where we work

Brooklyn, USA

99 Bushwick Ave - product, design, and engineering.

Lisbon, Portugal

Our AI research and data team, by the river.

Dress smarter, starting tomorrow.

Join hundreds of thousands building smarter wardrobes with Stirolo.

Download the app