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Privacy Policy

Your closet is yours. Always. This is exactly what we collect, why, and how you stay in control.

Last updated March 14, 2026Effective March 21, 2026Version 3.2
01

Overview

Stirolo is an AI personal-stylist application operated by Stirolo, Inc. ("Stirolo", "we", "us"). We collect data with one purpose: to help you dress better. We don't sell it, we don't trade it, and we don't use it to train models for anyone else.

If a clause in this document ever feels evasive or unclear, that's a bug - tell us at privacy@stirolo.app and we'll rewrite it.

02

What we collect

We collect only what's needed to make your styling recommendations work.

  • Profile data - name, email, age range, location (city level), measurements you choose to provide.
  • Photos you upload - body photos for fit analysis, wardrobe item photos for cataloguing.
  • Wardrobe metadata - categories, colors, brands, wear counts, costs you log.
  • AI chat history - your styling conversations, retained so the assistant remembers context.
  • Usage data - which outfits you save, skip, or rewear (so recommendations improve).
  • Device data - device model, OS version, app version, crash reports. Standard mobile telemetry.
03

How we use it

Your data is used to personalize your styling experience, run the AI models that power recommendations, send you notifications you opted into, prevent fraud and abuse, and meet our legal obligations.

We do not use your photos or wardrobe data to train foundation models. We do not sell, license, or share your data with advertisers or data brokers - ever.

04

Who we share with

  • Infrastructure providers (AWS, Cloudflare) - for storage and delivery only. They cannot decrypt your wardrobe data.
  • Payment processors (Stripe, Apple, Google) - billing data only, not your wardrobe or AI conversations.
  • Law enforcement - only on a valid legal order, narrowly scoped, with notification to you where the law permits.
05

Storage & security

Photos and wardrobe data are end-to-end encrypted at rest (AES-256) and in transit (TLS 1.3). Encryption keys are derived per-user and held in a hardware security module. Stirolo engineers cannot read what's in your closet.

We're SOC 2 Type II certified, undergo annual independent penetration testing, and our infrastructure is hosted in the region you signed up from - US users in us-east, EU users in eu-west-1, and so on.

06

Your rights

Settings -> Privacy -> "My Data" exposes all of these in one place. No support ticket required.

  • Access - see everything we hold on you, in a structured export.
  • Rectify - correct any information that's inaccurate.
  • Delete - wipe your entire account from one screen, no questions asked.
  • Port - take your wardrobe data with you, in JSON or CSV.
  • Object - opt out of specific processing while still using the app.
07

Cookies

Our marketing website (stirolo.com) uses minimal first-party cookies for analytics and authentication. We use no third-party advertising trackers. You can clear cookies at any time and the site will continue to work.

The Stirolo mobile app does not use web cookies - it uses standard iOS/Android local storage for caching only.

08

GDPR & regional rights

If you're in the European Economic Area, the UK, or Switzerland, Stirolo is the controller of your data. The lawful basis for processing is contractual necessity (you signed up to receive styling recommendations) and, where applicable, your explicit consent.

California residents have all rights under the CCPA/CPRA. Brazilian residents have rights under the LGPD. Reach out to privacy@stirolo.app with any regional request - we respond within 30 days.

09

Children

Stirolo is not intended for users under 16. If you believe a child has created an account, please contact privacy@stirolo.app and we'll delete the account and associated data promptly.

10

Outfit preview

This feature is off unless you turn it on. If you leave it off, we create your outfit previews on a neutral figure, and no photo of you is ever sent anywhere. Everything else in the app works the same either way.

What we send: if you turn it on, we send one of the full-body photos you uploaded during setup, together with photos of the clothing in the outfit, to our image-generation provider, OpenAI, so it can create a picture of you wearing that outfit. We send only the photo needed to create the preview.

Why: only to create the preview you asked for. We do not use it for advertising or profiling.

Legal basis: your explicit consent. Photos showing your face or body are treated as sensitive personal data, and we rely on your consent to use them for this feature.

Who else sees it: OpenAI processes the image on our behalf. Your photo is not used to train their AI models. Our own staff and administrators cannot view these previews.

How long we keep it: previews you do not save are deleted after 30 days. Previews you save are kept until you delete them, turn this feature off, or delete your account.

Turning it off: you can turn this off at any time in the app. When you do, we delete every preview we created from your photo. Turning it off does not affect anything else.

Age: this feature is only available to users aged 18 and over.

Your photos: you can delete any individual preview at any time. If you delete your account, these previews are removed immediately.

11

Contact

Email privacy@stirolo.app for any privacy question, request, or concern. For postal mail: Stirolo, Inc., 99 Bushwick Ave, Brooklyn NY 11211, USA.

One-tap account deletion

Profile -> Settings -> Privacy -> Delete Account. Fully purged within 30 days.